Digital style guide

The VCU identity represents us at the most basic and critical levels. It is a signature, a stamp of quality and a symbol of pride. Our visual style offers a clean, modern aesthetic that meets high standards of visual accessibility while promoting credibility, trust and warmth in the design.


  • For digital: While your site may require customization, we encourage you to follow this digital style guide to ensure our websites reflect a consistent VCU identity.

  • For nondigital brand standards: Visit to find guidelines for use of graphical elements in print pieces, social media and an editorial style guide for both VCU and VCU Health.

Guidelines included in the digital style guide